Six Steps to A World Class Sales Team

Leaders of organizations spend billions every year to improve sales through various training and education efforts. Over 20 billion dollars are spent annually by CEOs wanting to improve their salesforce. While I believe that education and training of sales people is productive and rewarding, much of this 20 billion dollars could be saved and used for other more productive programs. My recruiting philosophy is expressed clearly by Marcus Buckingham and Curt Coffman, in their book “First Break All the Rules,” wrote;

People don’t change that much.

Don’t waste time trying to put in what was left out

Try to draw out what was left in

That is hard enough.

Don’t believe you can hire an average sales person and make them a top performer. You most likely can’t. My experience has been; It is far less costly to recruit high performers than it is to make them. That is especially true in sales. The Bureau of Labor Statistics says; the hiring and firing of an ineffective sales person will cost your organization a minimum of $250,000. So why don’t more organizations attack this problem before the cattle are out rather than make a suspicious hire and hope for the best? In other words, why not find the people with the right stuff in the first place? There are many reasons, but here are a couple that come up frequently:

They don’t know how to do it.
They feel they don’t have the time to do it.
Recruiting high performing sales people is not an easy task. If it were we would not be talking about it. There are six things you need to know and do to recruit a world class sales team:

Know what you expect from a high performing salesperson
Know what knowledge, experiences, and soft skills are required to be a high performer in that role
Make certain that you have a large enough pool of candidates that possess those attributes to allow you to select the best from a group of 3-4 people
Teach hiring managers to become expert interviewers
Create a track for new hires to run on when they begin (they may build their own track but make sure you have one that works wan can be shared)
Assign them a coach who is rewarded by the results of the people entrusted to them (hold the coach accountable for the success of his people)
When I hear leaders say they do not have time to hire the best people, especially when it pertains to salespeople, I wonder if there are in the right role. Hiring sales people with little or no preparation is a prescription for disaster but hiring them quickly is deadly.

It takes time to sift through 8 or 9 average sales people to find just 1 or 2 superior people.

Be prepared to take longer to fill the position but expect the quality and productivity to be higher. Here are two excellent, financial reasons to rethink the process for hiring your sales team:

Superior sales people are, most conservatively speaking, 7 times more productive than average salespeople (many will have to read no further to justify a commitment to hiring the best)
Hiring the wrong person will cost you $250,000 or more
If one contrasts the cost of making superior sales against hiring them to begin, it is not difficult to make the right choice. Start making a difference in your sales team today. Develop a process that includes: A performance based job description, An Ideal Candidate Profile, Psychometric assessment of candidates, Behavioral style interviewing, Formal On-boarding, and Coaching. You can’t not go wrong.

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13 Character Traits of a Sales Management Champion

Poor sales performance is most often the result of poor communication, unclear goals or expectations, uninvolved managers, little recognition and a lack of training and coaching.

The sales manager has to lead the way – there isn’t time to have it any other way. As a sales manager, you must develop sales reps so they will be more successful. In order to do this you have to raise your level of professionalism and focus! You set the tone by your example and results. If you succeed, they’ll succeed. If they succeed, you’ll succeed. Do you have what it takes? it often comes down to how well you work with others and your character.

Multiply Your Efforts Through Others

A sales manager’s priority is to train and coach her team- helping them learn to make sales from A to Z. This means working with them to manage their territory or sales accounts to “mine” them to their maximum potential. You multiply your efforts through others this way.

You multiply your efforts through other support services. (Customer service, office, tech services etc.) While you don’t supervise these services; teamwork and good working relationships are crucial to help your reps get all of the support they need to sell. If you have support services problems look in the mirror. It’s your job to get everyone to collaborate.

You also need to cultivate a great relationship with marketing. Make sure you talk to your marketing team regularly. Ensure your sales team follows through on all programs. Include marketing reps in your sales meeting regularly. Track results and give your marketing input and listen to theirs. Provide anecdotal customer feedback to marketing, too. By paying attention to this you help your sales team sell more.

Character Traits of a Sales Management Champion

In the last fifteen years, we have seen sales managers succeed and others fail. Those who do well possess the following thirteen character traits. Check how you measure up.

Enthusiastic. Remember, enthusiasm sells customers and sales reps.
Positive. Build your sales team up. An upbeat attitude is contagious with other company departments as well.
Passionate. Maintain a persistent determination to help others and to win.
Goal-focused. Set goals with the team and with each sales rep. Help them get what they want and you will get what you want.
Follow-through. Do what you say you will do for customers, sales reps, your support team and others.
Ethical. Be honest, genuine and the person others can count on.
Belief. Have total confidence in yourself, your company, your products, your team and others to reach any goal and deal with any obstacle.
Commitment. Be willing to do whatever it takes (ethically, of course) and put in the time to get the job done with excellence and style.
Fun. Make it fun, exciting, enjoyable and a great time in the pursuit of attracting and retaining customers.
Responsible and accountable. While it takes teamwork to win, winning sales managers own the results.
Model the Way. Top sales managers lead by example, influence positively and proactively, so others want to follow them. Keep learning and be what you train and coach.
Team Player. We talked about this earlier, but it’s that important. Play well with others-no excuses.
Consistency. Be a superstar. If you want your sales reps to be better, you have to be better. Anyone can do something well once. Excellence is about doing things well time and again.
All of this sounds like a superhero. The truth is nobody is perfect. If you make a mistake admit and learn from it. Emulate these character traits every day with every sales rep and every customer week in and week out, month in and month out! As you do you will feel more confident and you will achieve more sales and career success.

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7 Fatal Errors Sales Managers Make: How to Avoid Them

Research shows that at least 50% of managers fail in any profession. In sales, it’s higher than that. Why? The risks and rewards are higher. Have you heard the saying, “Sales is the lowest paid easy work and the highest paid hard work.” For sales management it is true as well.

Why do sales managers, and sales executives fail? What do we mean by fail? The easy answer is that sales decline or don’t exceed the established objectives. Did you know that your sales results may be reaching your objectives and you could be failing? Here is an examples. A sales manager I knew came up to me and told me he had “lit a fire” under is team. I replied, “How did you do it?” He said that in a meeting he told them if they didn’t sell X amount by the end of the month they were fired. Now, that’s an all-time great motivational speech, isn’t it? Just kidding. Guess who was fired? He was.

In another example, a sales manager had a reputation for being tough and no-nonsense. While he always seemed to make his goals, he had a revolving door of people on his team. After a couple of years, he was let go. A new sales manager came in and results skyrocketed. Regardless of your style to leading there are seven fatal errors sales leaders make, which ones fit you?

Seven Fatal Errors and How to Avoid Them

1. Focus on Obstacles not Objectives

Many sales leaders forget a fundamental prerequisite for high performance and that’s clear expectations, goals and plans. Set goals as a team and with each individual rep and as you do they will perform better. Make sure you review these goals and plans regularly, too.

2. Lack of Accountability

Many manager’s talk about this in terms of the sales team. The truth is as Harry Truman said, “The buck stops here.” In other words the sales manager is the ultimately responsible for results. No excuses. Complaining about or blaming the economy, customers, competition, products, reps or upper management doesn’t cut it. Remember this adage, “If you want you people to be better you have to be better.”

3. Lack of Training

With the high probability of rejection and failure sales reps need on-going training and support to sustain wins. Far too many managers do no training or maybe an annual session at the beginning of the year. The best sales managers are the best trainers. This means one on one and in a group with live role-playing and practice. This needs to be done week in and week out.

4. Lack of Coaching

It’s been said you can never find a manager when you need one. Poor sales managers pound out report after report from behind a computer. While you need to analyze results, you need to coach even more. Make coaching a priority. Learn to become a superb coach. Get in the field, do one on ones in your office. Discover the power of phone and email coaching as well.

5. Set low standards

In this world today it is inexcusable to focus on mediocrity. Without communicating what you want and coaching your team to want it more, you are doomed to be an also ran. Benchmark your industry and competition and learn what the best do. Then set your standards high. Could you image famed football coaches Vince Lombardi or Bill Belichick telling their teams, “Let’s just have a winning season.” Winning a few sales is not enough to lead the pack.

6. Recognize only top performers

The top performers will gain whatever incentives for glory you provide. All others may win sometime. Everyone needs a day-to-day pat on the back. Your job as a sales leader is to build-up your team so all of them achieve more than they thought possible. Praise for a job well done or improvement is one of the ways to do that. Praise everyone genuinely.

7. No Innovation

Leaders who lack creativity in their leadership styles, end up doing business the “same old, same old” way all of the time. Most sales teams I know work long and hard. With the time put in why not spice it up or change the pace or have some fun once in a while. One manager we knew asked each rep what they really wanted to buy-personally. He then set goals for each rep to win in it. They had a huge quarter.

Certainly there are other contributors to failure. While you may not win all the time, the best sales managers are remarkably consistent in their efforts. They avoid the mistakes above by continuous improvement in their efforts. They improve their game by listening to others, attending seminars, and collaborating with their team. Superstar sales leaders achieve success by emulating the best and working hard to become better leaders.

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How to Find the Best Sweets – Pick and Mix Varieties

Do you reach for your favourite sweets and chocolate treat to cheer up? You are not alone as just about everyone has a sweet tooth occasionally. And what better way to indulge in your sweet tooth than pick and mix sweets that let your choice come in a box of candies.

When considered carefully, the selection box is also the perfect gift you could give to someone who likes sugary treats. Of course, it makes sense to know what the person’s precise taste is to help you select the right types of candies to be added to the box.

Regardless of whether you buy sweets for yourself or someone special, it is important to find the right place that boasts of selling a great many varieties. You need to find a shop that has some great options to help you choose from its amazing collection. There are undoubtedly many places that have the option to order your pick and mix collection of sweets, though it is likely that not all of these places are going to meet your expectations. To help you find the right shops to order, here are a few valuable tips for you.

Find Out From Your Friends
Asking your friends is a great way to begin your search for places selling excellent candy varieties. Some of your friends might have already ordered their choice of collections from these shops and can provide you with first-hand information about the kind of services they offer. You are likely to hear complaints about certain suppliers and their collections, but this information will be helpful to you in finding out the shops to avoid.

Look Out For Other Options

It makes sense to do some comparisons of the various shops that you come across in helping you find out some great suppliers. This would help you to choose your pick and mix wisely by exploring all your options available from the various suppliers before deciding where to buy your sweets. Hence, in addition to considering all the recommendations from your friends, search the internet to help you find out what varieties they offer and maybe buy sweets online, pick and mix. You might jot down the prices and other information, and do a comparison of the different shops before you finally settle to stick with the ones that offer good collections at attractive prices.

Look into the Specific Sweets
Besides going over the different suppliers, you should also look into specific candies on offer as part of the pick and mix collections in the different shops. You might want to check if there are vegan or gluten-free sweets available or any other specific choices. This will be helpful not only to find sweets that you might prefer but also for people you want to surprise with the gift as they might have a liking for vegan items or they are gluten intolerant. You also get the opportunity to do some mix and match courses to suit your requirements. In any case, it is best to check all the available options available at different shops before making your final choice.

Find Out the Shop’s Reputation
Once you have narrowed down your choice to a few shops, one last thing that you need to be careful about before making the final decision is to find out the reputation of these shops from various sources. Remember you want to buy sweets from the one with a high reputation so that the sweets bought are the best you could hope for.

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Your Complete Guide to Write Quickly in the Board Exams

Let’s admit this. You sometimes have trouble completing your examination within the stipulated time. And when it comes to the 10th board exams, it’s time to be even more focused on the preparation for the exam. Do practice a lot of questions from Rachna Sagar OTQ for Class 10 and sample papers so that you already know several similar questions in the main exam and score well. Accompanied by good practice, there’re several other tips to write faster in the board exams. Let’s look at them.

Improve your handwriting

Try to write big yet thin. Human hands are created in such a way that the fingers can move vertically, but not right or left. So, if you’ve learnt and practiced a lot to write in an up and down motion, your hand would run faster and you would be able to prevent all the unnecessary mess that usually comes in with slow and untidy handwriting. So improve your handwriting with this technique and keep practicing it with the help of several CBSE practice materials like Rachna Sagar OTQ for Class 10.

It’s an arm and wrist combination

Baffled? We’ll explain. While writing your exam paper, do not just turn your wrist. In fact, arms should be moved alongside your wrist movement. This way, there will be lesser pressure on your wrist, which would otherwise be stressed sometimes, eventually leaving back your writing speed and style. So, you better grant your arm to escort your hand instead of your wrist doing the same. Practice this style in the remaining time left for the board exams by writing long answers to various sample papers and short answers to the latest Together with Objective Type Questions for Class 10!

Rest your hand

Make a regular practice of writing softly with your pen. Use a pen with a good grip wherein you do not have to force your hand much to write. Writing with a hard pen would unreasonably overstrain your muscles, thus adding pressure to your hand. So get a good pen and start written practice of your subjects through the best and most reliable books for lengthy as well as objective type questions for class 10. Remember, the smoothness of a pen over paper is a determining factor for your handwriting and speed in exams.

Sit at ease

If you bend a lot while writing, it would not just strain your eyes, but would also put a strain on your neck and back, alongside applying surplus weight on your arms and hands. As an outcome, in half an hour or so, your hands would give up and you would feel overall tiredness. So, better sit resting your back, which would relax your hand while writing and practicing for the upcoming board exams through the latest CBSE practice material containing the most relevant objective type questions for class 10.

Practice like a champion

It’s simply impossible to have quick and neat handwriting overnight! If you have to write for a long stretch of about 3 hours at one go, it would be a highly challenging task if there hasn’t been enough written practice for it in advance. So it’s high time to begin practicing for the approaching board exams through the most relevant practice material on both long as well as objective type questions for class 10. Together with objective type questions for class 10 is a good option to begin the written practice for the CBSE board exams 2021.

Use the other hand too

While you write, your other hand is free for use. So, employ it for other tasks like flipping the pages and erasing. These petty tasks would otherwise waste your valuable board exam time. Also, put your weight on the free arm when you have to rest forward a bit. Minimize the pressure on the writing hand and arm by assigning miscellaneous tasks to the other arm.

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Your Complete Guide to Write Quickly in the Board Exams

Let’s admit this. You sometimes have trouble completing your examination within the stipulated time. And when it comes to the 10th board exams, it’s time to be even more focused on the preparation for the exam. Do practice a lot of questions from Rachna Sagar OTQ for Class 10 and sample papers so that you already know several similar questions in the main exam and score well. Accompanied by good practice, there’re several other tips to write faster in the board exams. Let’s look at them.

Improve your handwriting

Try to write big yet thin. Human hands are created in such a way that the fingers can move vertically, but not right or left. So, if you’ve learnt and practiced a lot to write in an up and down motion, your hand would run faster and you would be able to prevent all the unnecessary mess that usually comes in with slow and untidy handwriting. So improve your handwriting with this technique and keep practicing it with the help of several CBSE practice materials like Rachna Sagar OTQ for Class 10.

It’s an arm and wrist combination

Baffled? We’ll explain. While writing your exam paper, do not just turn your wrist. In fact, arms should be moved alongside your wrist movement. This way, there will be lesser pressure on your wrist, which would otherwise be stressed sometimes, eventually leaving back your writing speed and style. So, you better grant your arm to escort your hand instead of your wrist doing the same. Practice this style in the remaining time left for the board exams by writing long answers to various sample papers and short answers to the latest Together with Objective Type Questions for Class 10!

Rest your hand

Make a regular practice of writing softly with your pen. Use a pen with a good grip wherein you do not have to force your hand much to write. Writing with a hard pen would unreasonably overstrain your muscles, thus adding pressure to your hand. So get a good pen and start written practice of your subjects through the best and most reliable books for lengthy as well as objective type questions for class 10. Remember, the smoothness of a pen over paper is a determining factor for your handwriting and speed in exams.

Sit at ease

If you bend a lot while writing, it would not just strain your eyes, but would also put a strain on your neck and back, alongside applying surplus weight on your arms and hands. As an outcome, in half an hour or so, your hands would give up and you would feel overall tiredness. So, better sit resting your back, which would relax your hand while writing and practicing for the upcoming board exams through the latest CBSE practice material containing the most relevant objective type questions for class 10.

Practice like a champion

It’s simply impossible to have quick and neat handwriting overnight! If you have to write for a long stretch of about 3 hours at one go, it would be a highly challenging task if there hasn’t been enough written practice for it in advance. So it’s high time to begin practicing for the approaching board exams through the most relevant practice material on both long as well as objective type questions for class 10. Together with objective type questions for class 10 is a good option to begin the written practice for the CBSE board exams 2021.

Use the other hand too

While you write, your other hand is free for use. So, employ it for other tasks like flipping the pages and erasing. These petty tasks would otherwise waste your valuable board exam time. Also, put your weight on the free arm when you have to rest forward a bit. Minimize the pressure on the writing hand and arm by assigning miscellaneous tasks to the other arm.

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Udemy Business Model: How It Works

Achieving your goals by means of career has become a challenge prior to the Corona pandemic. You can be a professional with years of experience or, a student who has passed out of College and is out to join the workforce. Post the epidemic, the companies are looking only for the best talents in every domain. So, you need to acquire new skills as per the requirements of your industry. But there is one challenge. TIME. Do you want to join an institute or College for new courses? Then, you have to juggle between your work (as a professional) or, attending classes (as a student). But, online digital platforms such as Udemy fulfil your needs by offering more than a million online courses from renowned instructors for a modest price. That being said, after browsing the Udemy website and getting satisfied with the offered courses, are you thinking about the Udemy Business Model? How does this platform generate money? Then, you have come to the right place. Stay tuned, and you can get the perfect details. Let us first know about Udemy, and then we will cross over to the topic of this article, shall we?

Udemy:

A combination of two words – You and Academy, this platform has acquired global recognition. The reason, it facilitates the process of online learning devoid of a brick-and-mortar institution. Little did its founder, Eren Bali knew, his idea will trigger a wave of online digital platforms that will change the very landscape of education. At present, it has 1,30,000 online courses. With the last sentence, let us move fast forward to the Udemy Business Model.

Market Place Business Model of Udemy

Similar to Amazon and Flipkart, Udemy also organizes the courses of various instructors on its online platforms and sells them to deserving students. Udemy is a simple platform for the instructors to show case their courses and as per its policies, does not own the content. In fact, even the prices for every online course get decided by the instructor. But, Udemy does charge for administrative services and for various marketing options. Let us now focus on this topic.

How does Udemy Generate Money via its Business Model?

Udemy offers even free courses. However, it is on the basis of paid courses, this platform generates revenue of 2 billion every year. A student can opt for the courses in more than 80 languages. Also, the business model gets divided into two flawless types. The first type is for an individual, and the second, for businesses.

There is no fee for the instructor to host his/her course on the platform. But, a student may have to pay fees for attending a specific course. The cost structure of a course by which Udemy generates revenue is via the acquisition of a student. The process is as follows:

A popular instructor will get most of his/her students via word-of-mouth marketing or favourable reviews. The instructor may also advertise his/her own courses and make students sign the course via a coupon. In this situation, he/she gets 97 percent of the entire course fees. Udemy charges a mere 3% fee for administrative charges.
Udemy also can promote a course via YouTube, Google, Facebook and various methods. If a student opts for a course via a channel, then the instructor will have to part with 75 percent of the total fees. Yet, Udemy gives the instructor the freedom to limit the number of times a course gets displayed on a channel. The instructor can also decide the type of channel where his/her courses can get displayed to the public.
If a course gets selected via the Android or iOS app, then the platform gets 30 percent of the total fees.
Let us assume, a student comes to the Udemy website and opts for a course without any coupon from the instructor. Then, the course fees get shared 50 percent between the instructor and Udemy.

Do you know Udemy’s Business Model designed exclusively for small-to-medium companies and large organizations? Called the “Udemy for Business,” it caters to training for employees to develop their skills. In this type, there are two plans called as Team Plan & Enterprise Plan.

Team Plan – Caters to companies with a workforce of 5 to 20 employees. Yes, there is an annual membership and the minimum requirement should be five users.
Enterprise Plan – Designed for companies and organizations that have more than 20 employees. The prices can vary with the selected courses and duration of training.

Udemy has also granted a two week trial period for both these plans. If the Company does not find the training satisfactory, then they can go for other options.

Conclusion

The revenue generating model of Udemy is flawless and extremely appealing not only to the instructor but also to the students. The main reason for Udemy achieving success is because of providing value, comfort, cost reduction, brand awareness and easy accessibility not only to the student but even the instructors. Also, the platform offers a wide variety of technical features free to the instructors to host their courses and provide training to the students.

Overall, Eren Bali has realized his dream of providing online courses to the needy via his digital learning platform. His model has caused more than a million working professionals and students to acquire new skills via the courses on Udemy Platform. As per the recent news on the website, the payment structure for the instructors is bound to change. Yes, more changes will happen in the future, but till then, let us give Eren Bali and his platform a salute for causing a revolution in the education industry.

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Best Way to Gauge Tech Buying Intent and Its Multiple Benefits

In today’s business world, competition is rife. Every company is always thinking of new ways, methods/techniques to generate profits. For the same, you need to have customer data, which will give your company a great advantage and the competitive edge when investing in marketing campaigns. In this article, let us first focus on the best way to gauge Tech Buying Intent and its Multiple Benefits.

Intent Data

The name “Intent Data” is self-explanatory. But for starters, it is behaviour information collected about various online activities of a customer. They can be taken note of, and influenced to purchase products or opt for services by a Company.

Best Way to Gauge Tech Buying Intent

Let us imagine, you are an entrepreneur with a business dealing with technical products or technical services. Your Company is already well-entrenched in the market and have a set of loyalists for the products/services. It is well-understood, before purchasing a product or opting for a service, your consumer’s decisions will tend to get influenced by marketing campaigns or reading reviews. They convey their pre-purchasing decisions via various activities such as posting comments on social media platforms and forums. This information, when compiled, gets transformed to massive data. However, this technical intent data can be properly divided into various stages with analytical platforms, marketing automation and other techniques to determine the customer’s purchase decision or asking for a service.

There are many types of tech buying intent and you need to select the perfect type for your business. For example, the most popular technology lists are as follows -

IBM Users List
NetSuite Users List
List of Companies using Office 365
VMWare Customers Database

And more.

You need to select the type of technology intent that is in tandem with your business. Please note, selecting the right intent can bring about the best returns for your company.

Benefits of Buying Tech Lists

A. Knowledge about Purchasing Stages

Two decades ago, the sales revolved around old marketing tactics, and providing information on existing products to customers. The sales department would have limited information on the customer’s purchasing behaviour. Your sales team used to wait for the customer to fill a form to identify sale decisions. With intent, it has become easy to uncover the purchasing movement stages of a customer.

B. Marketing Campaigns

In the old methods, it is only after investing in marketing campaigns; you could get insights about customer engagement.

By making use of this data, you can gain insights into the new technologies preferred in your industry, investment areas and purchasing stages of customers. This will help you recognize fresh marketing opportunities. Since you can gain minute details of your customer’s behaviour, you can find it easy to design new products, or bring about changes in services. Your sales team can design the perfect marketing strategy to reach the target audience and ensure success in lead generation.

C. Reduce Changes in Your Loyalists’ Behaviour

There was a time, when rival companies used to poach their competitor’s Star Employees. These days, every company in industry is interested in gaining new customers. Even, if it means poaching their rival companies’ loyal customers. By making use of the intent, you can determine the signals which signify a decrease in sales of a particular product or service of your company. The Sales Team can then takes alternative solutions by identifying the needs of respective customer and retain customers.

Conclusion

Selling a product to the customers or making a prospect opt for your company’s service has become a challenge in this has become a huge challenge in every industry. Selecting the best list among tech intent can make your marketing team understand the present buying thoughts, requirements and sensibilities of not only the loyal customers, but also new consumer prospects. You can gain valuable insights of the existing and new customer’s buying journey.

Unlike the traditional marketing campaigns, which may cost more, the tech intent list prepared usually contains information about customers who are reliable and responsive. The data can help your company achieve a hike in sales, boost the marketing performance and get the best results in marketing campaigns.

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How to Improve Your Content Marketing

Improving your content can grow your email list, because it gives more opportunities for your audience to sign up. Plus, you will be giving them a reason to sign up by delivering excellent content that’s targeted toward their needs.

Add Multiple CTAs

Don’t just put a box on the right side-bar asking for people to sign up for your newsletter. That isn’t enough. Now you need to add CTAs in numerous areas to get their attention and increase sign-up rates. Put one under each post, on the right side-bar, in a lightbox and inside content with content upgrades.

Create Content Upgrades

A terrific and effective way to get more sign-ups is to be more specific by adding content upgrades to the content you offer free. You can do this within a blog post, within articles you publish on LinkedIn, and as a guest writer. A content upgrade is information that helps clarify and make the content the audience is reading more useful. For example, a free MS Excel chore chart template with an article on how to get your family to share chores would make an excellent upgrade.

Cross-Promote Your Content

When you publish content anywhere, have a plan on how you’ll promote the content across all channels. This makes your content better because it looks more cohesive. For example, if you write a blog about eating less sugar, you might share recipes on Pinterest that use less sugar, and videos of recipes on Facebook that use less sugar too.

Tweak Titles

If your content is not getting clicked on, you can’t get sign-ups. So, make sure your titles are compelling enough to get people to click through. Don’t trick them, though. Be straightforward but clear about what’s inside the content with the titles.

Remember to Add Appropriate Headers

When people read online, they need a lot more white space than when reading on paper. Add headers that tell them what’s inside the next paragraph so that they can be propelled to keep reading more.

Use the Right Keywords

If you’re not sure what good keywords are, study more about the proper use of keywords so that you can improve SEO. Search engine optimization is important for building your list because that’s how people will find your content in a search.

Use a Lightbox Pop-Up to Gate Your Content

You don’t want to turn readers away, but you do want to maximize the potential of the viewer signing up. Add a lightbox pop-up to your website so that it waits a bit, then pops up asking for a sign-up to continue reading. Make it optional so that they can X out of it if they don’t want to sign up.

Deliver on Your Promises

When people do sign up, remind them of where they signed up, why they signed up, and what you will be sending them. Then deliver on those promises. More people will want to open your email messages if they find them valuable.

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5 Tips to Maintain an Automatic Screw Feeder Machine

Today, almost all digital businesses use automatic screw feeding machines. If you have these machines, make sure you take the right steps to maintain them. In this guide, we are going to talk about a few tips to help you maintain your machine. This will help extend the life of the units. Read on to find out more.

1. Find the source of Vibrations

If you hear noise from the milling cutter, disconnect the unit and inspect it from all angles. In most cases, this is the only thing that you can do to identify the source of the problem.

2. Power off the Machine after each use

After each use, don’t forget to turn off the unit. This will help you avoid dealing with any clutter once you have used the machine.

3. Shield the Cutters

Don’t forget to shield the top and bottom cutters. If you want to store the unit for a couple of weeks or months, you should unload the cutters. Similarly, wiping the pops again is important before you use the machine again.

Also, you should take proper precautions while using the systems. This will keep you and the unit safe.

4. Clean and Maintain the Device

You should clean the apparatus to ensure it’s free of dust. If you don’t clean it properly, the device won’t give its best performance. In fact, not cleaning the device may cause damage to the spindle control.

5. Lubricate the Machine

You can use jojoba oil for cleaning some components of the unit. For instance, you can try this oil to clean the rod and bearing. Aside from this, all of the loose parts should be tightened on a regular basis.

Now, let’s discuss some of the primary benefits of these machines.

1. Low Cost

First, these units don’t cost a lot of money. Therefore, you can purchase them even if you don’t have a lot of spare money.

2. Fast

These units are quite fast, which means one machine can do the job of several men. For instance, if you get a simple machine, it can be as good as four people. Therefore, you can save a lot of money over the long haul.

3. Low-Maintenance

It’s easy to keep an automatic screw feeding machine. There is no need to disassemble the unit just because you need to clean it. You just need to perform some basic oiling, dusting, and cleaning.

4. User-Friendly

The parts of these machines are user-friendly. Once you have turned on the device, you just need to keep an eye on the digital display. There is no learning period and you can learn to operate these machines in a few minutes.

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